Learn The Strategies and Tools You Need To Get Brand Sponsorship Money
This video provides an overview of this course.
I will teach you the skills to secure 4-figure, 5-figure, 6-figure and multi-year sponsorship deals from brands - whether you are a total beginner or an experienced salesperson.
I have personally secured over $4 million in brand sponsorships, from brands like Capital One, Ford, Wix, AT&T, Zenni, Target, and more.
I am serious about your success, and getting your dream ideas funded through brand sponsorships. In this course, I'll teach you everything I know.
Brands I've Done Deals With Include:
Need Sponsorship?
No Problem!
Brands, Agencies and PR Firms are spending money every day on 5, 6 and 7-figure sponsorship deals.
They are looking for your ideas but need them presented in a way that makes business sense to them.
I want to teach you the formula to win more deals and successfully access this source of funding for your ideas and business.
Think about it, what could you do if you had an extra $10k, $40k or $100k+?
Social Media Influencer Partnership Sponsored by Target
Product Launch Event w/ Dr. Dre Sponsored by Beats by Dre
I help you overcome the biggest hurdles in getting sponsorship deals
Here are a few pain points people often experience while pursuing sponsorship deals...
Do any of these speak to you?
- I have a small following, and don't think I can get deals
- I don't know how to make a compelling presentation
- I don't know what to say in person, in email, on the phone, in the DM's
- I don't know how to price or negotiate effectively
- I don't know the right person to pitch
- I have a hard time closing deals & answering objections
Student Testimonials
"Thanks to Mario, I secured a sponsorship with Hotel Colee (formerly the W) in Buckhead for more than $12k.
And we are now talking about them sponsoring my Sip & Shop events for the rest of the year with talks of all of 2022 as well. I’m so excited about the sponsorship and want to use it to get even more sponsorships from other companies. I’m using what you taught to get monetary sponsorship and I got myself an intro to Lexus later this week."
- Evonya E., CEO/Founder
Love E Fashion/Styled by Love E
"I’m getting in the door so much faster because of Marios process. Before I took the course, it took me months before I was able to reach a brand.
But now that I’m utilizing Mario’s formula, I’ve been getting an immediate response from sponsors. It has been eye-opening to see how quickly I am getting in the door with these big brands, just by applying the steps he has laid out."
- Dan Gilman, KP Media TV
In 4 Weeks or Less, I Will Teach You How to Get Sponsorship Money:
- How to identify exactly what sponsors are looking for
- How to position and refine your idea so it can be sponsored
- How to pitch your ideas successfully
- Uncover the right people to pitch
- How to get meetings even with zero connections or a low follower count
- What to say on the phone and what to type in the DM’s and emails
- How to price your pitch and not leave money on the table
- You'll build a pitch deck with the most important elements to get results
- Create an outreach and prospecting strategy to close brand deals
- Learn my "3 Whys" to overcome objections and turn a "No" into a "Yes"
- The common mistakes, people make when pitching and how to avoid them
- The secret to sending followup emails or calls that get responses
- The right technology tools and systems for you to close more deals
- Several worksheets and templates you can copy/paste to get you quick results
- Access to me once a month for 4 hours total of live video group calls
Testimonial from Shark Tank's Daymond John
"I've watched Mario take his ideas from just that 'an idea' to developing his own show and building his business by selling sponsorships. Mario is the real deal, he fights for the underdog. I love his technology expertise, his marketing savvy and his ability to teach others with empathy. He's a good dude and he's also one of my highly sought after speakers for my public speaking company Shark Speakers."
- Daymond John, 2021
Who This Course is For:
Content creators, YouTubers, Podcasters, Social media influencers, live streamers, film-makers, newsletter writers and anyone else producing consistent content.
Coaches, authors, consultants, course creators, public speakers, personal brands, chefs, and many other categories.
Event organizers, conference planners for virtual events, summits, workshops etc..
Small businesses (Retail, Service-based, E-commerce, Mastermind Groups, even Food Trucks, yep I said "food trucks").
The fact is, if you can envision yourself using or promoting a company’s products, whether online or in-person, then you’ll be able to get value and start generating revenue from this course. I'll teach YOU how to best position yourself to land deals that bring you real dollars, not in-kind sponsorship but financial deals that bring real profit $$$.
Never Settle Show Sponsored by Wix, Capital One, and Zenni
Public Speaking Live Event Sponsored by AT&T
Key Things You Will Learn:
Land the Deal - I will get you clear on what brands are looking to sponsor. You will learn how to pitch successfully to get sponsorship dollars. You will learn the buying signs, the right things to say and when to say them. We will craft killer pitches that can’t be ignored. I'll teach you how to prospect effectively and give you templates you can use to manage your contacts and follow-ups, so you never drop the ball. I’ll teach you how long to wait before following up and the right steps to move the process forward. Most importantly, and I’ve never taught this before, I’ll teach you my best hacks for how to deal with the “No’s” so you can turn them into a YES and land the deal.
Craft a Perfect Pitch - There’s a lot that goes into a perfect pitch, and I cover it all. I’ll teach you how to uncover their priorities, communicate your solutions with influence and justify their return on the investment. When you craft a pitch that solves problems you dramatically increase your value and the price of your pitch. The right pitch gives you the leverage. I’ll show how to identify the key demographic and psychographic insights about your audience that sponsors need to hear to do a deal. And finally, I’ll teach you my best technique for rapidly rolling out customized pitch decks without reinventing the wheel every time.
Identify WHO to Pitch - Getting to the right contact is critical. You need to find the right contacts to get your proposals in front of. I’ll teach you how to find the right people to pitch, how to uncover the best contact information for them and how to pitch them in way that ensures your message gets in front of them. I'll also teach you how to identify contacts that can be your advocate inside the brand. Getting to the right contact or advocate will instantly increase your ability to win more deals.
Find The Right Companies - To close more deals you have to be aligned with the brand. Many people will teach you to pitch a lot but if you are pitching the wrong companies you will be wasting time, money and not get the results you deserve. I'll teach you about true alignment! My 4-prong philosophy on alignment works. The fastest way to win more deals is to have mutual alignment. I will teach you how to properly research companies, how to identify the right alignment and how to present that alignment to the brand in a way that closes more deals.
On the fence?
Book a 15 minute call with me if you fall into one of these three categories:
• You have tried getting sponsorships before and have had roadblocks or have been turned down
• You are ready to get sponsorship but don't know how
• You want to get sponsorship but don't think you have enough value and don't know where to begin
What Can Get Sponsored
I will teach you to think outside the box and secure a wide variety of brand sponsorships.
Below is a small sample of the many things you can get sponsored:
- Podcasts (audio or video)
- Virtual Events
- In-Person Events
- Conferences
- Instagram, IG Reels, Tweets, Facebook, TikTok videos, any social media
- Livestreams on Facebook, IG, Twitter, YouTube, Twitch etc...
- Books, independent, ghost written
- Email newsletter, Blog posts, Website
- Non-profits
- Group text messages
- Coaching programs
- Masterminds
- YouTube channels
- Indie-films and video creators
- Twitch channels
- Book Tour (virtual or physical)
- Online courses
- Audiobooks
- Public speaking
- Personal Branding
- Product placement
- Product sampling and demos
Testimonial from Caryn A.
"Mario's course gave me so much more clarity on my brand and how to better align with the bigger brands. Mario is so accessible, he holds us accountable and he really, really wants to see us succeed. The course is full of useful, understandable content from the video lessons to the email templates to the office hours. And it’s all in one location."
- Caryn A., Entrepreneur, Speaker and On-Air Contributor
Testimonial from Vanetta S.
With only 1k followers, and just a concept for her event, Vanetta secured a brand deal from Bacardi with Mario's technique.
"Office Hours"
Live Video Calls with Mario
4 Hours Total
(valued at: $3,600)
You will not be alone on this journey. I will be with you for live group calls for one hour once a month for 4 months. That's a total of 4 hours of live group calls. This amount of group calls is a really big deal. This is the best way to make sure I'll be answering your specific questions and giving you customized advice!
It's my way of giving increased support for your success.
Course Materials
- A Downloadable Course Workbook complete with Activities to keep you on track
- Email, DM & Cold call templates
- Pitch Deck Template
- One-Sheeter Sample Template
- Product & Tech Demos
- List of Objections Preparation Sheet
- Pricing Calculator
- Sales Pitch Tracking Sheet
- IKIGAI Brand Alignment Activity
- Contact Tracking Sheet
- Pitch Ready Checklist
Course Curriculum
This course provides you the blueprint to landing sponsorship money using the Armstrong Pitch Method™ to help you position yourself for success.
Module 1: Setting the Stage
This module connects you to the opportunity of sponsorship. You'll uncover all the ways you could be sponsored. What brands look for, how to use the time of year to close deals faster and you will be identifying the most important ideas you want to get sponsored. We will also do an activity called "Sell My Vision" and you'll have your perspective opened up to all the possibilities of sponsorship.
Module 2: Discover Your Sales Superpower & Start to Monetize
I'll teach you the 4 main principles you have to understand in order to get sponsorships. In addition, you'll uncover your unique selling proposition and do an activity to make this clearer. Uncovering your uniqueness helps you get in the door faster. When you are clear about your uniqueness and alignment you dramatically increase your sponsorship opportunities.
Module 3: Prep That Pitch
Pitch prep is more important than the actual pitch. In module 3 I'll teach you what to put in the pitch, how to identify the right people, the different departments that have money for sponsorships, the most common mistakes people make when preparing their pitch and I’ll teach you one of the best strategies to connect with the right decision-makers without having any connection to them at all.
Module 4: Price Like a Boss
The number one question in sponsorship I get is, "How do I price?" I'll teach you how to maximize your revenue, properly price your value and not leave any money on the table. So many people guess at what the price should be or they make one of the biggest mistakes and look at setting the pricing based off of covering costs or off of 3 tiers, both of these common pricing models are flawed.
Module 5: Pitch Perfect
Now it’s time for the actual pitch. You'll learn the Armstrong Pitch Method (APM) - a formula I designed that helps you create your pitch deck with speed and influence. I'll uncover the best strategy to use when you get objections and teach you the effective way to followup to help close the deal.
Module 6: Key Success Factors
Now that you've completed the process, in this module, we'll cover the 5 key success strategies to maximize your efforts with sponsorship partnerships. You'll also learn the critical elements that need to be in a contract between you and the brand. And I'll show you how to develop fulfillment reports. Brands will ask for them and they can be useful in renewing or extending a contract.
Pop Up Event at Union Station in Washington, DC, Sponsored by Capital One
Product Demo Sponsored by Epson, Beats, Sega & iRobot
Hi, I'm Mario Armstrong!
...and I’ve Secured Over $4 Million in Brand Sponsorship Deals!
I’ve personally pitched and secured dozens of brand sponsorship deals totalling over $4 million with some of the largest companies in the world, including Capital One, Wix, Facebook, Ford, Intel, Target, Beats by Dre, FedEx Office, and Zenni.
I’ve grown two companies based solely off of sponsorship. I’m talking about every idea, every project, every event, and countless podcast episodes, social media posts and online videos—each and every time, I got sponsorship money to not just cover my costs, but to turn a significant profit.
I’m also the host, creator and executive producer of my own show, the Never Settle Show, which in less than two years I took from an idea to a full production that’s shot in front of a live studio audience in New York City, funded 100% by brand sponsorship. The show has been successful, too, with two Emmy Award nominations and one Emmy win!
When I’m not securing sponsorship or hosting my own show, you might catch me on NBC’s TODAY Show, CNN, and NPR. I’ve also done appearances on shows like Inside Edition, Dr. Oz and more.
While my background is in sales, and my career in media and entrepreneurship, my passion is helping people win.
I focus on positivity and advice to inspire people to take action on their dreams and passions.
Sponsorship Can Change Your Life
(I should know—it changed mine!)
In the first year after founding our company, a major deal with a Fortune 500 company fell through at the last possible moment—we’d signed the contract they sent over, but when we returned it for their signature they ghosted us.
Everything changed...
Three months after that, the 2008 recession hit. Before we knew it we were flat broke—we ran out of savings, we’d depleted the 401k, and each month we were facing larger and larger credit card debt in order to survive. I was married to my CEO and we had to care for our 3-year-old son. Things have never been scarier for us.
My mother-in-law was buying our groceries, and I was digging for change to put in a coinstar machine to get cash for gas money and to try and make some appointments happen. We were drowning, exhausted and frustrated.
What got us back on our feet? Sponsorship deals.
In 2010, after pitching several companies, I sold a major, 6-figure, multi-year deal with AT&T to produce sponsored blog posts, videos and newsletters designed to help freelancers, entrepreneurs and small businesses take advantage of the technology.
In 2011, I sold a spokesperson and public speaking sponsorship deal to Intel and to Sony for their booths at CES, the world’s largest tech convention. Those deals began a whole new mind-shift, formula and approach to how our company would sustain and grow.
Here and now...
Fast forward and I’ve sold dozens of sponsor contracts to some of the biggest companies in the world, including AT&T, Wix, Capital One, Facebook, Ford, Intel, Target, Beats by Dre, FedEx Office, Epos, Sony, Zenni and more.
Why this course...
I'm teaching this course because I honestly want you to win. I see too many people not being able to deliver their ideas. When I first started, there was no course to learn how to get brand sponsorship. I spent years refining my technique, pitching hundreds of companies to fund my ideas and I created The Armstrong Pitch Method (APM) - a formula I developed from my direct experience of selling sponsorships and closing deals. I'm going to teach you everything I know, because I want you to have a more direct path to success.
Testimonial from Dr. Vibe
Dr. Vibe used the Armstrong Pitch Method™ to get sponsored by Dove Men+Care!
How Does this Course Work?
You take the course on-demand
All of the lessons in this course are pre-recorded. The second you buy the course, you immediately gain full access to all 6 modules, the downloadable course workbook, the downloadable swipe files, and all of the templates, like the pitch deck, emails and activities are all included.
There is no start date
You can start taking the course whenever you want, and work through the material at your own pace. But, for four months, you'll have access to me for an hour each month to ask any questions and get any help you need along the way. You won't be completely on your own, you will have access to me. If you want much more access or you want my team to do the work for you, check out the VIP All Access Program.
Testimonials
"We get to meet with Mario consistently where has reveals valuable maneuvers, tried and true wording to use and time-tested tactics that he has put to use to build brand partnerships around his award-winning company.
I love that the group is small and each of us really gets individualized attention to achieve getting sponsorships."
- Chris Strub, Social Media Speaker & Author
"This quite possibly is the best investment I've ever made personally and professionally. And Mario didn't pay me to say that! I just genuinely mean that because of the immense value I was able to get by being a member of this class"
-Jamil Crews, Owner, Crews Control Media
"One of the biggest things I’ve learned from Mario is that the best sponsorships I can land are the most genuine ones. I’ve recently gained a relationship with a brand that I thought was WAY beyond my reach.
Mario taught me very valuable lessons and strategies on how to be myself and create alignment with brands that I’m genuinely passionate about. I chose to be myself and the brand saw the gold in me and the connection has been authentic.
I’ve now been given the chance to make an income purely by supporting a brand I genuinely believe in."
-Sarah, Entrepreneur in Australia
"To say that Mario's coaching around sponsorship has had a positive impact on how I run my business would be an understatement bordering on criminally remiss.
He provides a complete and total mind shift into the psychology of sponsors and how to position yourself for success in a mutually beneficial business relationship. I recommend it enthusiastically!"
- T. Adeola, Marketer
"This course was an eye opener. Mario's systemic approach to brand sponsorship that focuses on alignment opens you up to a world of possibilities.
As a creative (with a big vision but small following) Mario's passion for what he does in combination with his deep knowledge, empathy and compassion gives you the motivation to take your own ideas seriously, the structures to do the work, and the "never settle" mentality when it comes to pursuing your highest vision.
He teaches from lived experience and has a unique way of seeing opportunities and connections for you that you might not consider. He really expands the sponsorship possibilities."
- Dina G., Performing Artist, Author, Speaker, & Teacher
"The way Mario taught me how to get alignment with a sponsor was so important. I’m an author & I want sponsorships for book sales, a book tour and for public speaking opportunities. I was able to align my goals with an organization who also has an impactful mission.
I used Mario's 3 Asks strategy to make my pitch and ended up getting a check. Mario’s advice on how to not just be solely focused on National brands but how to also access local companies and organizations for sponsorship was the sweet spot for me"
- Anji, Author in New York
FAQs
Do you have a money back guarantee?
Yes, we have a 30-day money back guarantee. We would never want you to be unhappy! If you are unsatisfied for any reason, contact us within 30 days of purchase for a full refund. Refunds are processed to the same payment method used at the time of purchase.
How and when will the "Office Hours" live sessions happen?
Once you've registered you will see the schedule in your course materials section. The 4 sessions will be recorded and you'll have access to all the replays. We will meet over live video and we will have a system to get your questions in advance so I can prep answers and get through questions efficiently. This also means if you can't attend a live session, you can submit a question and see it answered on the replay later. We will meet as a group for live "Office Hours" once a month for 4 months.
Do you have an affiliate program?
Yes, and we'd love to hear from you. If you would like to discuss being a potential affiliate partner for the course, please fill out this form:
How long will I have access?
We offer lifetime access to this course. After enrolling, you have unlimited access to this course for as long as you'd like on all devices you own. Even though I prefer you take the course on your desktop or laptop, an app is also available for your smartphone that is convenient as well.
When does the course start?
This course is on-demand and you will have access to every module, handout, download and swipe file from the second you purchase the course. You can work through this material at your own pace, but it typically takes students about 4 weeks to go through all of the lessons and activities.
Live office hours where you can ask me questions and get one-on-one help happen every month.
Investment Price
Regular Price $3,197
Special Offer—$1,197
Do-It-Yourself PLUS (DIY+)
Includes the full course plus:
- 30 curated email contacts tailored for your niche
- A professionally crafted media kit to make your pitch stand out
- Custom email template by Mario, personalized for your unique pitch
$3,540
Special Introductory Price:
$2,760
At checkout, payment plans are available for your convenience through Affirm, Afterpay and Klarna. If you have any questions or would like to discuss further details, please don't hesitate to contact us at info@marioarmstrong.com.
Full DIY Course Access +
4 "Office Hours" with Mario
$3,197
$1,197
At checkout, payment plans are available for your convenience through Affirm, Afterpay and Klarna. If you have any questions or would like to discuss further details, please don't hesitate to contact us at info@marioarmstrong.com.
Need more access to Mario or more done for you?
Apply for our exclusive VIP All-Access Program.
A premium white-glove agency service, highly specialized with many "done for you" services and dedicated access to Mario to expedite you getting paid brand deals.
On the fence?
- Book a 15 minute call with me if you fall into one of these three categories:
1. You have tried getting sponsorships before and have had roadblocks or have been turned down
2. You are ready to get sponsorship but don't know how
3. You want to get sponsorship but don't think you have enough value and don't know where to begin
Quick Refresh:
- 30 day money-back guarantee
- One-time special low price
- Access to Mario to answer your specific questions
- 6 Modules with step by step video lessons
- Copy and paste email & pitch deck templates
- 4 hours of intimate office hour meetings w/Mario
- Access to all Office Hours video replays to watch on-demand
- Lifetime access to the course
Do-It-Yourself PLUS (DIY+)
Includes the full course plus:
- 30 curated email contacts tailored for your niche
- A professionally crafted media kit to make your pitch stand out
- Custom email template by Mario, personalized for your unique pitch
$3,540
Special Introductory Price:
$2,760
At checkout, payment plans are available for your convenience through Affirm, Afterpay and Klarna. If you have any questions or would like to discuss further details, please don't hesitate to contact us at info@marioarmstrong.com.
Full DIY Course Access +
4 "Office Hours" with Mario
$3,197
$1,197
At checkout, payment plans are available for your convenience through Affirm, Afterpay and Klarna. If you have any questions or would like to discuss further details, please don't hesitate to contact us at info@marioarmstrong.com.
Need more access to Mario or more done for you?
Apply for our exclusive VIP All-Access Program.
A premium white-glove agency service, highly specialized with many "done for you" services and dedicated access to Mario to expedite you getting paid brand deals.
I'm teaching you a repeatable process. If you sell just one sponsorship you will more than cover your cost and have a repeatable system.
You Deserve to Get Sponsorship Money
If you read this far, you owe it to yourself to honestly answer this question:
If just one idea in this course brings you a sponsorship deal, would it have been worth it?
Disclaimer: Every effort has been made to accurately represent this program and the educational value it provides. However, there is no guarantee that you will earn any money using the techniques and ideas in these materials. When we present revenue and sales figures, we are showcasing a variety of student results. You should not rely on any revenue, sales, or earnings information we present as any kind of promise, guarantee, or expectation of success or earnings. Your results will be determined by a number of factors over which we have no control, such as your financial condition, experiences, skills, level of effort, education, and changes within the market.
©2022 Never Settle Academy. All rights reserved.
Learn The Strategies and Tools You Need To Get Brand Sponsorship Money
This video is a course overview.
In just 3 hours, I will teach you the skills to secure 4-figure, 5-figure, 6-figure and multi-year sponsorship deals from brands - whether you are a total beginner or an experienced salesperson.
I have personally secured over $4 million in brand sponsorships, from brands like Capital One, Ford, Wix, AT&T, Zenni, Target, and more.
I am serious about your success, and getting your dream ideas funded through brand sponsorships. In this course, I'll teach you everything I know.
Brands I've Done Deals With Include:
Need Sponsorship?
No Problem!
Brands, Agencies and PR Firms are spending money every day on 5, 6 and 7-figure sponsorship deals.
They are looking for your ideas but need them presented in a way that makes business sense to them.
I want to teach you the formula to win more deals and successfully access this source of funding for your ideas and business.
Think about it, what could you do if you had an extra $10k, $40k or $100k+?
Social Media Influencer Partnership Sponsored by Target
Product Launch Event w/ Dr. Dre Sponsored by Beats by Dre
I help you overcome the biggest hurdles in getting sponsorship deals
Here are a few pain points people often experience while pursuing sponsorship deals...
Do any of these speak to you?
- I have a small following, and don't think I can get deals
- I don't know how to make a compelling presentation
- I don't know what to say in person, in email, on the phone, in the DM's
- I don't know how to price or negotiate effectively
- I don't know the right person to pitch
- I have a hard time closing deals & answering objections
Student Testimonials
"Thanks to Mario, I secured a sponsorship with Hotel Colee (formerly the W) in Buckhead for more than $12k.
And we are now talking about them sponsoring my Sip & Shop events for the rest of the year with talks of all of 2022 as well. I’m so excited about the sponsorship and want to use it to get even more sponsorships from other companies. I’m using what you taught to get monetary sponsorship and I got myself an intro to Lexus later this week."
- Evonya E., CEO/Founder
Love E Fashion/Styled by Love E
"I’m getting in the door so much faster because of Marios process. Before I took the course, it took me months before I was able to reach a brand.
But now that I’m utilizing Mario’s formula, I’ve been getting an immediate response from sponsors. It has been eye-opening to see how quickly I am getting in the door with these big brands, just by applying the steps he has laid out."
- Dan Gilman, KP Media TV
In 4 Weeks or Less, I Will Teach You How to Get Sponsorship Money:
- How to identify exactly what sponsors are looking for
- How to position and refine your idea so it can be sponsored
- How to pitch your ideas successfully
- Uncover the right people to pitch
- How to get meetings even with zero connections or a low follower count
- What to say on the phone and what to type in the DM’s and emails
- How to price your pitch and not leave money on the table
- You'll build a pitch deck with the most important elements to get results
- Create an outreach and prospecting strategy to close brand deals
- Learn my "3 Whys" to overcome objections and turn a "No" into a "Yes"
- The common mistakes, people make when pitching and how to avoid them
- The secret to sending followup emails or calls that get responses
- The right technology tools and systems for you to close more deals
- Several worksheets and templates you can copy/paste to get you quick results
- Access to me once a month for 4 hours total of live video group calls
Testimonial from Shark Tank's Daymond John
"I've watched Mario take his ideas from just that 'an idea' to developing his own show and building his business by selling sponsorships. Mario is the real deal, he fights for the underdog. I love his technology expertise, his marketing savvy and his ability to teach others with empathy. He's a good dude and he's also one of my highly sought after speakers for my public speaking company Shark Speakers."
- Daymond John, 2021
Who This Course is For:
Content creators, YouTubers, Podcasters, Social media influencers, live streamers, film-makers, newsletter writers and anyone else producing consistent content.
Coaches, authors, consultants, course creators, public speakers, personal brands, chefs, and many other categories.
Event organizers, conference planners for virtual events, summits, workshops etc..
Small businesses (Retail, Service-based, E-commerce, Mastermind Groups, even Food Trucks, yep I said "food trucks").
The fact is, if you can envision yourself using or promoting a company’s products, whether online or in-person, then you’ll be able to get value and start generating revenue from this course. I'll teach YOU how to best position yourself to land deals that bring you real dollars, not in-kind sponsorship but financial deals that bring real profit $$$.
Never Settle Show Sponsored by Wix, Capital One, and Zenni
Public Speaking Live Event Sponsored by AT&T
Key Things You Will Learn:
Land the Deal - I will get you clear on what brands are looking to sponsor. You will learn how to pitch successfully to get sponsorship dollars. You will learn the buying signs, the right things to say and when to say them. We will craft killer pitches that can’t be ignored. I'll teach you how to prospect effectively and give you templates you can use to manage your contacts and follow-ups, so you never drop the ball. I’ll teach you how long to wait before following up and the right steps to move the process forward. Most importantly, and I’ve never taught this before, I’ll teach you my best hacks for how to deal with the “No’s” so you can turn them into a YES and land the deal.
Craft a Perfect Pitch - There’s a lot that goes into a perfect pitch, and I cover it all. I’ll teach you how to uncover their priorities, communicate your solutions with influence and justify their return on the investment. When you craft a pitch that solves problems you dramatically increase your value and the price of your pitch. The right pitch gives you the leverage. I’ll show how to identify the key demographic and psychographic insights about your audience that sponsors need to hear to do a deal. And finally, I’ll teach you my best technique for rapidly rolling out customized pitch decks without reinventing the wheel every time.
Identify WHO to Pitch - Getting to the right contact is critical. You need to find the right contacts to get your proposals in front of. I’ll teach you how to find the right people to pitch, how to uncover the best contact information for them and how to pitch them in way that ensures your message gets in front of them. I'll also teach you how to identify contacts that can be your advocate inside the brand. Getting to the right contact or advocate will instantly increase your ability to win more deals.
Find The Right Companies - To close more deals you have to be aligned with the brand. Many people will teach you to pitch a lot but if you are pitching the wrong companies you will be wasting time, money and not get the results you deserve. I'll teach you about true alignment! My 4-prong philosophy on alignment works. The fastest way to win more deals is to have mutual alignment. I will teach you how to properly research companies, how to identify the right alignment and how to present that alignment to the brand in a way that closes more deals.
On the fence?
Book a 15 minute call with me if you fall into one of these three categories:
• You have tried getting sponsorships before and have had roadblocks or have been turned down
• You are ready to get sponsorship but don't know how
• You want to get sponsorship but don't think you have enough value and don't know where to begin
What Can Get Sponsored
I will teach you to think outside the box and secure a wide variety of brand sponsorships.
Below is a small sample of the many things you can get sponsored:
- Podcasts (audio or video)
- Virtual Events
- In-Person Events
- Conferences
- Instagram, IG Reels, Tweets, Facebook, TikTok videos, any social media
- Livestreams on Facebook, IG, Twitter, YouTube, Twitch etc...
- Books, independent, ghost written
- Email newsletter, Blog posts, Website
- Non-profits
- Group text messages
- Coaching programs
- Masterminds
- YouTube channels
- Indie-films and video creators
- Twitch channels
- Book Tour (virtual or physical)
- Online courses
- Audiobooks
- Public speaking
- Personal Branding
- Product placement
- Product sampling and demos
Testimonial from Caryn A.
"Mario's course gave me so much more clarity on my brand and how to better align with the bigger brands. Mario is so accessible, he holds us accountable and he really, really wants to see us succeed. The course is full of useful, understandable content from the video lessons to the email templates to the office hours. And it’s all in one location."
- Caryn A., Entrepreneur, Speaker and On-Air Contributor
Testimonial from Vanetta S.
With only 1k followers, and just a concept for her event, Vanetta secured a brand deal from Bacardi with Mario's technique.
"Office Hours"
Live Video Calls with Mario
4 Hours Total
(valued at: $3,600)
You will not be alone on this journey. I will be with you for live group calls for one hour once a month for 4 month. That's a total of 4 hours of live group calls. This amount of group calls is a really big deal. This is the best way to make sure I'll be answering your specific questions and giving you customized advice!
It's my way of giving increased support for your success.
Course Materials
- A Downloadable Course Workbook complete with Activities to keep you on track
- Email, DM & Cold call templates
- Pitch Deck Template
- One-Sheeter Sample Template
- Product & Tech Demos
- List of Objections Preparation Sheet
- Pricing Calculator
- Sales Pitch Tracking Sheet
- IKIGAI Brand Alignment Activity
- Contact Tracking Sheet
- Pitch Ready Checklist
Course Curriculum
This course provides you the blueprint to landing sponsorship money using the Armstrong Pitch Method™ to help you position yourself for success.
Module 1: Setting the Stage
This module connects you to the opportunity of sponsorship. You'll uncover all the ways you could be sponsored. What brands look for, how to use the time of year to close deals faster and you will be identifying the most important ideas you want to get sponsored. We will also do an activity called "Sell My Vision" and you'll have your perspective opened up to all the possibilities of sponsorship.
Module 2: Discover Your Sales Superpower & Start to Monetize
I'll teach you the 4 main principles you have to understand in order to get sponsorships. In addition, you'll uncover your unique selling proposition and do an activity to make this clearer. Uncovering your uniqueness helps you get in the door faster. When you are clear about your uniqueness and alignment you dramatically increase your sponsorship opportunities.
Module 3: Prep That Pitch
Pitch prep is more important than the actual pitch. In module 3 I'll teach you what to put in the pitch, how to identify the right people, the different departments that have money for sponsorships, the most common mistakes people make when preparing their pitch and I’ll teach you one of the best strategies to connect with the right decision-makers without having any connection to them at all.
Module 4: Price Like a Boss
The number one question in sponsorship I get is, "How do I price?" I'll teach you how to maximize your revenue, properly price your value and not leave any money on the table. So many people guess at what the price should be or they make one of the biggest mistakes and look at setting the pricing based off of covering costs or off of 3 tiers, both of these common pricing models are flawed.
Module 5: Pitch Perfect
Now it’s time for the actual pitch. You'll learn the Armstrong Pitch Method (APM) - a formula I designed that helps you create your pitch deck with speed and influence. I'll uncover the best strategy to use when you get objections and teach you the effective way to followup to help close the deal.
Module 6: Key Success Factors
Now that you've completed the process, in this module, we'll cover the 5 key success strategies to maximize your efforts with sponsorship partnerships. You'll also learn the critical elements that need to be in a contract between you and the brand. And I'll show you how to develop fulfillment reports. Brands will ask for them and they can be useful in renewing or extending a contract.
Pop Up Event at Union Station in Washington, DC, Sponsored by Capital One
Product Demo Sponsored by Epson, Beats, Sega & iRobot
Hi, I'm Mario Armstrong!
...and I’ve Secured Over $4 Million in Brand Sponsorship Deals!
I’ve personally pitched and secured dozens of brand sponsorship deals totalling over $4 million with some of the largest companies in the world, including Capital One, Wix, Facebook, Ford, Intel, Target, Beats by Dre, FedEx Office, and Zenni.
I’ve grown two companies based solely off of sponsorship. I’m talking about every idea, every project, every event, and countless podcast episodes, social media posts and online videos—each and every time, I got sponsorship money to not just cover my costs, but to turn a significant profit.
I’m also the host, creator and executive producer of my own show, the Never Settle Show, which in less than two years I took from an idea to a full production that’s shot in front of a live studio audience in New York City, funded 100% by brand sponsorship. The show has been successful, too, with two Emmy Award nominations and one Emmy win!
When I’m not securing sponsorship or hosting my own show, you might catch me on NBC’s TODAY Show, CNN, and NPR. I’ve also done appearances on shows like Inside Edition, Dr. Oz and more.
While my background is in sales, and my career in media and entrepreneurship, my passion is helping people win.
I focus on positivity and advice to inspire people to take action on their dreams and passions.
Sponsorship Can Change Your Life
(I should know—it changed mine!)
In the first year after founding our company, a major deal with a Fortune 500 company fell through at the last possible moment—we’d signed the contract they sent over, but when we returned it for their signature they ghosted us.
Everything changed...
Three months after that, the 2008 recession hit. Before we knew it we were flat broke—we ran out of savings, we’d depleted the 401k, and each month we were facing larger and larger credit card debt in order to survive. I was married to my CEO and we had to care for our 3-year-old son. Things have never been scarier for us.
My mother-in-law was buying our groceries, and I was digging for change to put in a coinstar machine to get cash for gas money and to try and make some appointments happen. We were drowning, exhausted and frustrated.
What got us back on our feet? Sponsorship deals.
In 2010, after pitching several companies, I sold a major, 6-figure, multi-year deal with AT&T to produce sponsored blog posts, videos and newsletters designed to help freelancers, entrepreneurs and small businesses take advantage of the technology.
In 2011, I sold a spokesperson and public speaking sponsorship deal to Intel and to Sony for their booths at CES, the world’s largest tech convention. Those deals began a whole new mind-shift, formula and approach to how our company would sustain and grow.
Here and now...
Fast forward and I’ve sold dozens of sponsor contracts to some of the biggest companies in the world, including AT&T, Wix, Capital One, Facebook, Ford, Intel, Target, Beats by Dre, FedEx Office, Epos, Sony, Zenni and more.
Why this course...
I'm teaching this course because I honestly want you to win. I see too many people not being able to deliver their ideas. When I first started, there was no course to learn how to get brand sponsorship. I spent years refining my technique, pitching hundreds of companies to fund my ideas and I created The Armstrong Pitch Method (APM) - a formula I developed from my direct experience of selling sponsorships and closing deals. I'm going to teach you everything I know, because I want you to have a more direct path to success.
Testimonial from Dr. Vibe
Dr. Vibe used the Armstrong Pitch Method™ to get sponsored by Dove Men+Care!
How Does this Course Work?
You take the course on-demand
All of the lessons in this course are pre-recorded. The second you buy the course, you immediately gain full access to all 6 modules, the course workbook, the downloadable swipe files, and all of the templates and activities included.
There is no start date
You can start taking the course whenever you want, and work through the material at your own pace. But, you'll have access to me for one hour each month to ask any questions and get any help you need
Testimonials
"We get to meet with Mario consistently where has reveals valuable maneuvers, tried and true wording to use and time-tested tactics that he has put to use to build brand partnerships around his award-winning company.
I love that the group is small and each of us really gets individualized attention to achieve getting sponsorships."
- Chris Strub, Social Media Speaker & Author
"This quite possibly is the best investment I've ever made personally and professionally. And Mario didn't pay me to say that! I just genuinely mean that because of the immense value I was able to get by being a member of this class"
-Jamil Crews, Owner, Crews Control Media
"One of the biggest things I’ve learned from Mario is that the best sponsorships I can land are the most genuine ones. I’ve recently gained a relationship with a brand that I thought was WAY beyond my reach.
Mario taught me very valuable lessons and strategies on how to be myself and create alignment with brands that I’m genuinely passionate about. I chose to be myself and the brand saw the gold in me and the connection has been authentic.
I’ve now been given the chance to make an income purely by supporting a brand I genuinely believe in."
-Sarah, Entrepreneur in Australia
"To say that Mario's coaching around sponsorship has had a positive impact on how I run my business would be an understatement bordering on criminally remiss.
He provides a complete and total mind shift into the psychology of sponsors and how to position yourself for success in a mutually beneficial business relationship. I recommend it enthusiastically!"
- T. Adeola, Marketer
"This course was an eye opener. Mario's systemic approach to brand sponsorship that focuses on alignment opens you up to a world of possibilities.
As a creative (with a big vision but small following) Mario's passion for what he does in combination with his deep knowledge, empathy and compassion gives you the motivation to take your own ideas seriously, the structures to do the work, and the "never settle" mentality when it comes to pursuing your highest vision.
He teaches from lived experience and has a unique way of seeing opportunities and connections for you that you might not consider. He really expands the sponsorship possibilities."
- Dina G., Performing Artist, Author, Speaker, & Teacher
"The way Mario taught me how to get alignment with a sponsor was so important. I’m an author & I want sponsorships for book sales, a book tour and for public speaking opportunities. I was able to align my goals with an organization who also has an impactful mission.
I used Mario's 3 Asks strategy to make my pitch and ended up getting a check. Mario’s advice on how to not just be solely focused on National brands but how to also access local companies and organizations for sponsorship was the sweet spot for me"
- Anji, Author in New York
Frequently Asked Questions
Do you have a money back guarantee?
Yes, we have a 30-day money back guarantee. We would never want you to be unhappy! If you are unsatisfied for any reason, contact us within 30 days of purchase for a full refund. Refunds are processed to the same payment method used at the time of purchase.
How and when will the "Office Hours" live sessions happen?
Once you've registered you will see the schedule in your course materials section. The 4 sessions will be recorded and you'll have access to all the replays. We will meet over live video and we will have a system to get your questions in advance so I can prep answers and get through questions efficiently. This also means if you can't attend a live session, you can submit a question and see it answered on the replay later. We will meet as a group for live "Office Hours" once a month for 4 month.
Do you have an affiliate program?
Yes, and we'd love to hear from you. If you would like to discuss being a potential affiliate partner for the course, please fill out this form:
How long will I have access?
We offer lifetime access to this course. After enrolling, you have unlimited access to this course for as long as you'd like on all devices you own. Even though I prefer you take the course on your desktop or laptop, an app is also available for your smartphone that is convenient as well.
When does the course start?
This course is on-demand and you will have access to every module, handout, download and swipe file from the second you purchase the course. You can work through this material at your own pace, but it typically takes students about 4 weeks to go through all of the lessons and activities.
Live office hours where you can ask me questions and get one-on-one help happen every month.
Investment Price
Regular Price $3,197
Special Offer: $1,197
Do-It-Yourself PLUS (DIY+)
Includes the full course plus:
- 30 curated email contacts tailored for your niche
- A professionally crafted media kit to make your pitch stand out
- Custom email template by Mario, personalized for your unique pitch
$3,540
Special Introductory Price:
$2,760
At checkout, payment plans are available for your convenience through Affirm, Afterpay and Klarna. If you have any questions or would like to discuss further details, please don't hesitate to contact us at info@marioarmstrong.com.
Full DIY Course Access +
4 "Office Hours" with Mario
$3,197
$1,197
At checkout, payment plans are available for your convenience through Affirm, Afterpay and Klarna. If you have any questions or would like to discuss further details, please don't hesitate to contact us at info@marioarmstrong.com.
Need more access to Mario or more done for you?
Apply for our exclusive VIP All-Access Program.
A premium white-glove agency service, highly specialized with many "done for you" services and dedicated access to Mario to expedite you getting paid brand deals.
On the fence?
Book a 15 minute call with me if you fall into one of these three categories:
• You have tried getting sponsorships before and have had roadblocks or have been turned down
• You are ready to get sponsorship but don't know how
• You want to get sponsorship but don't think you have enough value and don't know where to begin
Quick Refresh:
- 30 day money-back guarantee
- One-time special low price
- Access to Mario to answer your specific questions
- 6 Modules with step by step video lessons
- Copy and paste email & pitch deck templates
- 4 hours of intimate office hour meetings w/Mario
- Access to all Office Hours video replays to watch on-demand
- Lifetime access to the course
Do-It-Yourself PLUS (DIY+)
Includes the full course plus:
- 30 curated email contacts tailored for your niche
- A professionally crafted media kit to make your pitch stand out
- Custom email template by Mario, personalized for your unique pitch
$3,540
Special Introductory Price:
$2,760
At checkout, payment plans are available for your convenience through Affirm, Afterpay and Klarna. If you have any questions or would like to discuss further details, please don't hesitate to contact us at info@marioarmstrong.com.
Full DIY Course Access +
4 "Office Hours" with Mario
$3,197
$1,197
At checkout, payment plans are available for your convenience through Affirm, Afterpay and Klarna. If you have any questions or would like to discuss further details, please don't hesitate to contact us at info@marioarmstrong.com.
Need more access to Mario or more done for you?
Apply for our exclusive VIP All-Access Program.
A premium white-glove agency service, highly specialized with many "done for you" services and dedicated access to Mario to expedite you getting paid brand deals.
I'm teaching you a repeatable process. If you sell just one sponsorship you will more than cover your cost and have a repeatable system.
You Deserve to Get Sponsorship Money
If you read this far, you owe it to yourself to honestly answer this question:
If just one idea in this course brings you a sponsorship deal, would it have been worth it?
Disclaimer: Every effort has been made to accurately represent this program and the educational value it provides. However, there is no guarantee that you will earn any money using the techniques and ideas in these materials. When we present revenue and sales figures, we are showcasing a variety of student results. You should not rely on any revenue, sales, or earnings information we present as any kind of promise, guarantee, or expectation of success or earnings. Your results will be determined by a number of factors over which we have no control, such as your financial condition, experiences, skills, level of effort, education, and changes within the market.
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